Monday, April 24, 2006

what a swiss

Karl Elsener, founder of the company that brought us the original Swiss Army Knife changed the company’s brand name to Victoria after the death of his mother in 1909. In 1921, following the introduction of stainless steel, the term Inox(the international designation for stainless steel) was added. And so was born the present day brand and company name Victorinox.

This is not the first time that the memory of a person has been used to brand a product as was clearly seen when the owner of a giant washing machine detergent corporation decided, after the untimely death of his late brother Darren in a horrific speed knitting accident, to name a particular brand of soap powder in his honour. Darren, you see, was a raging pufty and the inimitable brand OMO found itself loud and proud on our supermarket shelves.


Blogger Sharon said...

Hello Jace and thanks for blogging this Factoid everyone, I' knew about Darren's knitting accident(My mum relayed it to me when I was first taught to knit at age 7) but I didnt know about Victorinox.

Tuesday, April 25, 2006 5:08:00 pm  

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